PLANTSVILLE, Conn. – July --, 2018: After a rigorous vetting and testing process, Fishers Finery has earned the Good Housekeeping Seal on several silk pillowcases and sleepwear products. The granting of the Good Housekeeping Seal is an invaluable recognition of the lifestyle company’s quality and trustworthiness, Fishers Finery believes.
Craig Barnell, General Manager and co-founder of Fishers Finery, says of the Seal renewal: “Working with the Good Housekeeping team was an amazing experience. The level of detail, verification, accuracy, and competence involved in testing reinforced the value of the Good Housekeeping Seal. Earning the Good Housekeeping Seal for our Silk Pillowcase collection and 25mm Sleep Mask was a truly rewarding journey. The process has served as a baseline for our entire catalogue.”
The Good Housekeeping Institute (GHI) first evaluated Fishers Finery’s pillowcases for an article comparing the quality of various silk pillowcases on the market. The Institute declared Fishers Finery’s 25 momme pillowcase the “overall winner” of their side-by-side test, deciding it was among the best value for consumers.
After positive testing results, Fishers Finery decided to apply for the Good Housekeeping Seal. According to the GHI, the Seal is an indicator of product effectiveness, as well as the veracity of the product’s marketing and packaging claims. Products that earn the Seal are also backed by Good Housekeeping’s Consumers Policy, which includes a limited warranty for products found to be defective within two years of purchase.
November 2016 Edition
Good Housekeeping Seals are hard-earned by those companies that apply for them. The GHI employs six labs—from a Textiles and Paper Products lab to a Consumer Electronics and Engineering lab—to insure they have experts on hand to test any product that comes their way. These experts scrutinize products for their “safety, performance, ease of use, durability, design, as well as customer service.” Consumers are also included in the testing process, providing valuable feedback on their experiences with those products hoping to earn the Seal.
As part of Fishers Finery’s Seal application process, the company needed to produce official documentation to verify various claims about their silk products. For example, the momme weight and silk grade were rigorously measured and verified at the point of manufacture. To meet the GHI’s consumer safety standards, Fishers Finery also had to obtain an OEKO-TEX Standard 100 certification for their textiles—a leading consumer safety test in the textile industry.
Was this intensive testing process worth the effort? Kyle Hayes, Director of Internet Content at Fishers Finery, believes so.
“Having our products tested has been invaluable to us and our customers. We are very excited to be continuing with the tried and tested Seal. We are always looking ahead at opportunities to provide our customers with the reassurances they need in the products they love so they can purchase with confidence. We believe our continued efforts and relationship with Good Housekeeping will help us to meet these goals.”
Consumers who spy the Seal can rest assured that they are buying a product that lives up to its marketing claims. That, combined with the peace of mind that Good Housekeeping’s warranty provides, makes any product that has earned the Seal stand out from the crowd. Businesses strive for the Seal like a badge of honor.