THE GH LAB STORE SHOWCASES MORE THAN 40 INNOVATIVE GOOD HOUSEKEEPING INSTITUTE TESTED PRODUCTS
Retail Space Open to the Public October 3 - December 30 in Minneapolis Amazon Storefront Live Today
NEW YORK, NY September 12, 2018 — Good Housekeeping magazine announced today the opening of a three-month pop-up retail store inside the iconic Mall of America called GH Lab. Every product in the store, including Fishers Finery’s Isabella Silk™ Collection of Pure Mulberry Silk Women’s Sleepwear - Pajama Sets, Chemise, Robe and the Good Housekeeping Seal holder Tranquil Dreams™ 25MM Mulberry Silk Sleep Mask, have been tested in the GH Institute’s state-of-the-art labs by top scientists, chemists, engineers and tech experts — presenting only the best, most innovative products across wellness, beauty, lifestyle, smart home, kitchen, toys and more. Open to the public from October 3 through December 30, GH Lab will offer consumers the opportunity to experience, test and purchase more than 40 curated products in one convenient location.
All merchandise in the GHI Lab store will be shoppable through Amazon SmileCodes. To purchase or learn more, customers will simply open the Amazon App, tap the camera icon and select the SmileCode Scanner, aim the camera on the visual pattern of the SmileCode and center it in the frame. The product detail page associated with that SmileCode will appear on the screen and the customer can then add it to their Amazon cart and check out as they normally would.
In addition to the concept store at Mall of America, Good Housekeeping is also launching an online boutique on Amazon, live today at amazon.com/shop/ghtested, where consumers can shop GH-tested products and have them delivered directly to their door, just like they would shop for any other product on Amazon. New products will be introduced into the pop-up shop from October through December, in addition to special online-only GHI-tested product recommendations.
Fishers Finery is a Lifestyle Brand embodying all that is defined by Understated Elegance – we design, manufacture and sell Fishers Finery products under the collections: Isabella Silk™, EcoFabric™ and Tranquil Dreams™. We specialize in pure mulberry silk clothing and accessories, cashmere accessories and our trademarked EcoFabric™ (a blend of Bamboo Viscose/Organic Cotton and Spandex). Our goal is to combine unparalleled value to our customers through an eco-conscious centric vision.
“We’ve been working with the Good Housekeeping Institute since 2016 and have found the level of detail, verification and science remarkably impressive,” says Craig Barnell, General Manager and Co-Founder of Fishers Finery. “For our customers to know that the experts at Good Housekeeping have verified and tested Fishers Finery products has not only increased our sales but elevated our brand and we’re elated to participate in the GH Lab pop-up shop.”
The 2,800-square-foot store is designed with different “rooms,” helping shoppers visualize the products within their own homes and experience the rigorous science of the GH Labs at the country’s most popular mall. Shoppers can interact with the smart home tech live before buying, try out kitchen appliances, see new releases from favorite brands, play with the hottest toys and games and sample the best of beauty.
Unlike other retail locations that feature multiple options within a product category (e.g. several brands of lipstick), the GH Lab will offer only one item that was tested and recommended by the GH Institute. Staff has been selected and trained by the experts in the GH Institute. This shoppable showroom will house Good Housekeeping Seal holders, Best-of-the-Test winners and GH Lab picks.
Visitors to the GH Lab store can make cashless transactions effortlessly, via Amazon-exclusive SmileCode technology. Purchases will be delivered straight to shoppers’ homes—no lugging of shopping bags required.
Located in level 1, south at Mall of America, GH Lab will be open seven days a week from 10 a.m. to 9:30 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sundays, with longer hours throughout the holiday season.